Bring Back Lucky Charms Cerial From United States

Where to buy: Supermarket

Average price: Less than 5;


It first appeared in stores in 1964. The cereal consists of two main components: toasted oat pieces and multi-colored marshmallow shapes, the latter making up over 25 percent of the cereal's volume. The label features a leprechaun mascot, Lucky, animated in commercials. History[edit] Lucky Charms was created in 1962 by John Holahan.

For more than four decades, magically delicious Lucky Charms cereal has featured frosted oats and colored marshmallows. Made with whole grain, Lucky Charms is fortified with 12 vitamins and minerals, and is a good source of calcium.

Lucky Charms, which is imported from the US, is the first mainstream GM food to go on sale in this country. The cereal, which is being sold by Tesco, is at the vanguard of what GM advocates hope will be numerous products to arrive in kitchens here. GM corn has been eaten in the US for more than a decade.

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