Switzerland
Convenient potato rösti packs for a Swiss-style breakfast or side dish.
Switzerland
High-quality milk or dark chocolate bars from Swiss makers.
Switzerland
When I think of an easy, crowd-pleasing thing to bring back from Switzerland, Swiss army knife keyring is a good pick because it does not need much explanation when you hand it over. The trick is to choose the simple, well-made version. Small craft items look better on a shelf when they are not too shiny or mass-produced. I would rate it higher when it is locally made, clearly labelled and easy to use at home, and lower when it is just tourist packaging.
Switzerland
This is exactly the sort of thing I like bringing back from Switzerland: small enough to fit in a bag, but specific enough to remind you where you bought it. This is more of a buy-in-the-UK idea now unless current food rules clearly allow it. It still belongs in the database because people search for it after tasting it abroad. It is also the kind of thing you can talk about when someone asks what you brought back, because there is usually a little story attached to where you found it.
Switzerland
Rivella soft drink is worth adding because it feels like something you actually noticed while travelling through Switzerland, rather than a generic souvenir. For drinks, I would bring a can or bottle for curiosity rather than fill a suitcase with it. The ideal version is modestly priced, not too bulky, and good enough that you would buy it again even without the holiday memory.